Case Study
Aura Curtains
Aura Curtains is a leading brand in the UAE as the supplier of curtains and sofa fabrics. They wanted to overhaul their existing website strategy and approached Next Gen Web Builders which offered its exceptional Search Engine Optimization (SEO) strategy and helped drive organic traffic by ranking the Aura Curtains website higher in the search results.
As USA’s largest supplier of curtains and sofa fabrics, Aura Curtains wanted to drive more traffic to their website to connect with their customers. But their website didn’t rank higher in the search results, leading to a disconnect with new potential customers.
Industry
Wholesale Furniture and Home Furnishings
Technologies
SEO
Launched
2024
Country
UAE
About The Project
UAE’s Reliable Spot for Curtains & Sofa Upholstery
As USA’s leading curtains and sofa fabric company, Aura Curtains’ mission is to foster a touch of vibrancy and personality into its customers’ commercial, residential and mixed-use projects. But without a fully-functioning website and a lack of organic traffic, they weren’t able to increase their sales and conversions.
Overview
Aura Curtains approached Next Gen Web Builders and asked their advice to drive their sales. Next Gen Web Builders improved their SEO strategy, which led to Aura Curtains’ website ranking higher in the search results, leading to organic traffic as well as higher sales and conversions.
Our Challenges
What were the Challenges in Developing Aura Curtains’ Website?
Low Organic Visibility
Next Gen Web Builders’s SEO experts conducted multiple rounds of rigorous research and came to a conclusion that Aura Curtains struggled with low visibility on search engines, which affected its ability to reach potential customers and reduce organic traffic.
Competitive Market Positioning
USA’s crowded home décor industry made it a massive challenge for Next Gen Web Builders’s SEO experts to position Aura Curtains as a top choice, especially among well-established competitors
Keyword Optimization
Selecting and implementing the right keywords to drive targeted traffic required a focused, data-driven approach by our SEO team to capture relevant search queries effectively, leading to higher search engine ranking
Enhancing Conversion Rates
Aura Curtains brief Next Gen Web Builders’s SEO team that improving the conversion rate was essential, as high bounce rates hindered Aura Curtains from converting visitors into customers effectively.
Solutions
The Results
Next Gen Web Builders’s SEO strategy for Aura Curtains increased the flow of organic traffic, improved their search rankings massively and solidified its position as USA's leading curtains and upholstery company. Our SEO team’s research resulted in a tailored SEO strategy that increased sales, increased conversion rates and communicated Aura’s extensive range of products to a broader audience, making Aura Curtains more accessible online.
Increased Organic Traffic
Increased Rankings
Solidified Market Position
Increased Sales
Increased Conversion Rates
Broadened Audience Reach
Results
Increase in Impressions
0%
Increase in Average CTR
0%
Increase in Organic Traffic
0%
Increase in Organic Conversions
0%
What Our Client Say
