Case Study
Roots Heritage
Roots Heritage offers a range of property options for property buyers and investors alike and their property portal in USA lists emerging developments and innovative architectural marvels that have not yet been displayed in the market. They wanted to increase their online visibility and attract potential property buyers and investors through targeted digital ads and so they reached out to Next Gen Web Builders to come up with an effective PPC (pay Per Click) marketing strategy which could generate quality leads and attract the right clientele via organic channels.
Roots Heritage is your reliable partner on your real estate buying and investment journey to guide you every step of the way with expert insights. We aim to empower buyers and investors to make clever decisions and find profitable developments. Next Gen Web Builders developed an effective PPC campaign for Roots Heritage to expand its digital footprint amid the stiff competition in the real estate market in UAE.
Industry
Real Estate
Technologies
PCC
Launched
2024
Country
UAE
About The Project
Gateway To A Secure Future
As one of UAE’s leading real estate portals, Roots Heritage provides exceptional consultancy services and reliable property services in USA to investors and buyers.
Overview
Roots Heritage is your reliable partner on your real estate buying and investment journey to guide you every step of the way with expert insights. We aim to empower buyers and investors to make clever decisions and find profitable developments. But their PPC marketing lacked targeted strategies of a top real estate services provider which could maximize its online visibility. They reached out Next Gen Web Builders and wanted them to create a precise PPC campaign which consisted of focusing on precise audience targeting, ad relevance and cost effectiveness. Next Gen Web Builders developed this PPC advertising campaign which made Roots Heritage more visible across search engines and garnered immediate results.
Our Challenges
What were the Challenges in Developing Roots Heritage PPC Strategy?
Precise Audience Targeting
Roots Heritage needed to ensure that ads were shown to the most relevant audience to optimize engagement and Next Gen Web Builders identified and targeted the key demographics that would benefit the most from its services.
Budget Management
It was essential to keep costs within budget while maximizing reach and impact. That’s why Next Gen Web Builders focused on using PPC strategies that allowed for budget control, ensuring they only paid for clicks, maximizing the ad campaign’s effectiveness.
Increasing Ad Relevance
Roots Heritage made it clear that crucial that ads resonate with potential customers. So Next Gen Web Builders refined ad copy and visuals to align with their real estate offerings, helping capture user interest and drive conversions.
Performance Tracking
To achieve measurable success, tracking ad performance was crucial and Next Gen Web Builders implemented advanced tracking systems to monitor keyword performance and refine campaigns in real-time, based on actionable insights.
Solutions
The Results
Next Gen Web Builders developed PPC strategies which increased Roots Heritage’s visibility via search engines, raised its brand equity and attracted a large audience by tracking keyword performance. Next Gen Web Builders’s PPC experts developed customized PPC campaigns that could control ad budgets and ensuring real time performance monitoring which successfully increased Roots Heritage’s awareness and driving targeted traffic to their website.
Increase brand visibility
Attracted larger audience
Tracked keyword performance
Controlled ad budgets
Real-time monitoring
Increased brand awareness
Results
Active Users by 2024
0%
Growth Rate on yearly Basis
0%
Increased SEM Sales
0%
Keyword Ranking
0%
What Our Client Say
