Case Study
Repair-Plus
Repair-Plus is a leading name in the home maintenance industry and offers range of services including A/C repair, home renovation, carpentry, electrical work and plumbing. They deal in AC issues swiftly and efficiently, having HVAC technicians on their payroll. Repair-Plus wanted to strengthen its brand equity as well as increase its brand awareness on social media. They reached out to Next Gen Web Builders to come up with an effective PPC (pay Per Click) marketing strategy which could help them create a precise PPC strategy, helping them reach a much wider audience and rightfully positioned them as a leading name in the home maintenance industry.
Repair-Plus is a leading name in the home maintenance industry and offers range of services including A/C repair, home renovation, carpentry, electrical work and plumbing. Research tells us that the majority of online experiences beginning with a search engine, Next Gen Web Builders developed an effective PPC campaign for Repair-Plus to expand its digital footprint.
Industry
Maintenance Services
Technologies
PPC
Launched
2024
Country
UAE
About The Project
USA’s Leading On-Call Services
Repair Plus is a multicultural company that values diversity, quality and originality. Their philosophy has been ‘green’ since day one. They believe it’s their social responsibility to foster practical green methods in their clients’ daily lives. They have been awarded the Best Home Maintenance Company in USA for two consecutive years.
Overview
Repair-Plus had a website but their PPC marketing lacked targeted strategies of a leading brand based in USA which could maximize its online visibility. They reached out Next Gen Web Builders and wanted them to create a precise PPC campaign which packed a power punch of focusing on precise audience targeting, ad relevance and cost effectiveness. Next Gen Web Builders developed this PPC advertising campaign which made Repair-Plus more visible across search engines and garnered immediate results.
Our Challenges
What were the Challenges in Developing Repair-Plus’ PPC Strategy?
Precise Audience Targeting
Repair-Plus needed to ensure that ads were shown to the most relevant audience to optimize engagement and Next Gen Web Builders identified and targeted the key demographics that would benefit the most from its services.
Budget Management
It was essential to keep costs within budget while maximizing reach and impact. That’s why Next Gen Web Builders focused on using PPC strategies that allowed for budget control, ensuring they only paid for clicks, maximizing the ad campaign’s effectiveness.
Increasing Ad Relevance
For Repair-Plus, it was crucial that ads resonated with potential customers. Next Gen Web Builders refined ad copy and visuals to align with Repair-Plus’ brand and message, helping capture user interest and drive conversions.
Performance Tracking
To achieve measurable success, tracking ad performance was crucial and Next Gen Web Builders implemented advanced tracking systems to monitor keyword performance and refine campaigns in real-time, based on actionable insights.
Solutions
The Results
Next Gen Web Builders developed PPC strategies which increased Repair-Plus' visibility via search engines, raised its brand equity and attracted a large audience by tracking keyword performance. Extensive research allowed the team to develop customized PPC campaigns that could control ad budgets and ensuring real time performance monitoring which successfully increased Repair-Plus’ brand awareness and driving targeted traffic to their website.
Increase brand visibility
Attracted larger audience
Tracked keyword performance
Controlled ad budgets
Real-time monitoring
Increased brand awareness
Results
Active Users by 2024
0%
Growth Rate on yearly Basis
0%
Increased SEM Sales
0%
Keyword Ranking
0%
What Our Client Say
