Case Study
Tankbay
A pioneer in the Middle East’s energy sector, Tankbay has revolutionized the industry by connecting large conglomerates with trusted service providers. But it was all possible when Next Gen Web Builders designed a mobile app which smoothly connects these UAE-based enterprises to credible service providers, facilitating efficient bidding processes and enhancing industry operations via advanced digital solutions.
Next Gen Web Builders was tasked with designing and developing a mobile app for Tankbay close the gap between the customers and service providers in the energy industry, nurturing a customer-first approach and helping businesses thrive in the Middle East region.
Industry
Enterprise
Technologies
Mobile App
Launched
2024
Country
UAE
About The Project
An Online Portal For Ships & Oil Storage Tanks
Tankbay is based on an innovative business model. A trusted name in Middle East’s energy sector, it has closed the gap between the fuel station owners and how they can easily get the fuel delivered to their fuels stations in a smooth manner.
Overview
For a smooth flow of getting fuel delivered to the fuel stations, Tankbay needed an innovative app, which reflected their business model. And this needed a customer-first approach which Next Gen Web Builders developed in the form of a mobile app. This made the entire process incredibly smooth, in addition to getting its audience on a singular platform. The app had Tankbay’s core brand identities and attributes infused in them for a more engaging UI & UX.
Our Challenges
What were the Challenges in Developing Tankbay’s Website?
Complex Service Offerings
One of the main challenges due to the size and nature of Tankbay’s business, its massive range of services needed to be streamlined onto a singular app with a user friendly interface which ensured ease of access to its audience.
Global & Regional Reach
A key challenge was to reflect and project the true regional and global impact Tankbay has in the energy sector to build its credibility.
Mobile Optimization
Of course, it goes without saying that the app needed to ensure turbulent-free connectivity at swift speeds and be able to handle a large number of traffic at crucial times.
Brand Identity
No app is complete without infusing the brand’s core identity into it. This helps the audience to connect with the brand, its ethos as well as presenting a pleasant user interface (UI).
Solutions
The Results
Next Gen Web Builders came up with an incredible app which was able to handle an insanely high number of traffic, given the nature and size of Tankbay’s business and framework. Next Gen Web Builders has a penchant for exploring and delivering innovative solutions, hence, we came up with a customer-first approach for the app which connected the fuel pump owners with ships and oil storage tanks.
Highlighting Service Offerings
Emphasize Global Impact
Highlight UX
Communicate Brand Identity
Highlight Brand Vision
Sleek UI
Results
Active Users by 2024
0%
Growth Rate on yearly Basis
0%
Increased SEM Sales
0%
Keyword Ranking
0%
What Our Client Say
